billy and I
billy & I is a lovestory.
Behind the scenes, we find Klara Zethraeus, who decided to create her own vision of a label. The idea started when she couldn't find the clothes she wanted, the resistant favourites she was searching for in vintage shops. At the same time, she was longing for a feeling, for garments with history - as the ones she loves to wear.
We find I using Billys shirts and findings from grandmas wardrobe, mixed with t-shirts and worn out shoes. The materials represents vintage luxury, shows contrast and vary from fine silk to organic cotton and wool.
With inspiration drawn from herself, lovesick persons and some bittersweet movies - the tale of billy & I was born.